Wednesday, January 19, 2011

L'Oréal Professionnel launched “Nabila Changes” - a literary and visual celebration of Nabila's 25 Years in Beauty and Fashion

Launched in Pakistan in 2009, L’Oréal Professionnel is the number #1 professional brand
worldwide, innovating to work with hairdressers across the world to dream, excel and
succeed. L'Oréal Professionnel is a key partner for over 1 million of the world's most dynamic
hairdressers, including top stylists within Pakistan.

L'Oréal Professionnel Pakistan proudly presented their first book release, “Nabila Changes” - a literary and visual celebration of 25 years of the iconic Nabila’s journey within the Pakistani fashion and entertainment industry at Nabila's Studio, the Commune. A book aiming to inspire, “Nabila Changes” is a written account of Nabila’s life reflecting her pioneering spirit, her innovative nature, her ability to discover new platforms and redefine existing boundaries merging hair, fashion and beauty through her lifestyle brand, ‘Nabila’. The launch of “Nabila Changes” is manifest of L'Oréal Professionnel’s commitment to encourage, support and build the professional beauty platform in Pakistan; indeed to celebrate and project role models such as Nabila within the industry in order to galvanize hairdressing within Pakistan.
L'Oréal Professionnel’s “Nabila Changes”, is a 135 page exclusive hardcover title. Divided into 9 chapters, the book comprises of a ‘Foreword’ by Zain Mustafa, project consultant for “Nabila Changes”, followed by an ‘Introduction’ where Nabila has documented how she started, her inspirations, her family, her first professional haircut, her lifestyle brand ‘Nabila’ and how she reinvented her own life. The third chapter ‘I’ comprises of images of Nabila narrating the movement of her journey through the past 25 years, followed by three personalities in Nabila’s life who add to her vision in the chapter ‘Us’,while ‘We’ focuses on Nabila’s work with L’Oréal as a creative consultant. The sixth and seventh chapters ‘He’ and ‘She’respectively, highlights her work with male and female personalities including celebrities, such as the legendary Wasim Akram, Babra Sharif and Shaan. Nabila shares some of her best work with top models in the eighth chapter entitled ‘You’, while the last chapter ‘It’ showcases her fluid journey through spaces with “one aura always leading to a new era” as quoted by Nabila.
With text and editing by journalist Aamna Haider Isani, design by Saima Zaidi and end page photography by Amean J,Nabila Changes has been published with 500 exclusive collectors' edition copies. With the launch of “Nabila Changes”following the success of their collaborative “Rock and Folk” Show in 2010, L’Oréal Professionnel looks forward to continuing to lead the projection of talent, building a professional platform for hairdressing in Pakistan.
Speaking about the launch of “Nabila Changes”, managing director L'Oréal Pakistan Musharaf Hai has said, “When I think of Nabila’s professional milestones, they reflect an eye for detail, daring concepts, a penchant for risk, passion for differentiation, a supreme belief in herself… and why not! Her craft has evolved over time. Her expertise is evident from her interpretations of L’Oréal collections where she celebrates the richness of Pakistani culture. Nabila’s journey is infinite as is
her quest for perfection.”

Business Unit Manager Professional Products Division L’Oréal, Sadia Shah has said, “We are committed to providing hairdressers in Pakistan with the best in art, technique and technology with the mission to dream, excel and succeed together. The idea to partner with cutting edge stylist Nabila and to sponsor her book presented an opportunity for L’Oréal Professionnel to project innovation and inspire fresh talent in the industry. We are proud to project Pakistani talent on the world map.”“Having worked closely with the international director of L’Oréal, Michel Claire, in the capacity of a creative consultant, I am amazed to see the depth of trend research and thought that goes behind each image. L’Oréal is an inspirational combinationof art, science, tradition and international business. Needless to say it is the perfect match for me” says Nabila about her experience working with L’Oréal and the launch of her book, “Nabila Changes”. 

Attended and supported by a diverse selection of Pakistan's most influential personalities from the realms of fashion,entertainment, media, music and business, the evening included an introduction to the book and Nabila's immense
contribution to creativity by media personality Imran Aslam, who spoke of Nabila's 25 years of dynamism she unfailingly continues to infuse within this industry. This was followed by an exclusive book signing by Nabila herself.

AND ONLINE . Please do not copy

About Nabila: 
aNabila, acclaimed stylist and image consultant from Karachi, first opened her salon in May
1986. She has redefined fashion, style and imagery in Pakistan. Throughout her 25-year career in the beauty industry, she has contributed extensively towards refining the image of the media industry. Nabila clasps eclectic and original styles both in her work and in her own sense of Fashion. She is known for her specialized touch, be it hair, styling or dramatic make up for shoots. At Nabila, the creative team works with all aspects of hair, makeup and styling, believing that individualism and attention to detail are the key in customizing styles.

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